My name is Mr. King. The name of the company came from my nephew LaDarrin “Tweet” Dawson who passed away at 9 years old. I vowed then that since the world didn’t have a chance to know him… that they would a least know his name! I started LaDarrins Fragrance Products LLC in 1995 at flea Markets, on the streets and at special events. I am not ashamed at all of how I began. When you have to fight side by side with the competition at some of the most hostile markets on the east coast….it makes you stronger. When you only have one opportunity to make that sell you develop what I call hustle….and only the strong survive. Because we evolved in this type of business environment we had to come up with scents that literally make people freeze in their tracks and buy! The company gained a reputation for unique display, high quality aroma and massive selection. We respect our products and yes our customers will defend them. We are not intimated at all by any company in the same field, we wish them well, our team is phenomenal. We work hard everyday at our 5,800 sq ft facility in N.C. to make the best products available. What does all this mean to you? It means that the underdog can win; it means that a black owned company can make high quality products that all people love. It means that if you make something that’s good, people will come back .It’s also shows that if a 9th Grade drop out with nothing more than a work ethic, a vision, Jesus and a dream can make a entire community of people proud……..then just think of what you can do. LaDarrins Fragrances “We make scents”